Elron Enterprises was established in 2005 as part of a diverse group of companies, some of which have been in existence for more than 50 years. The idea was to create a company specializing in the import and distribution of new and exciting products to the Toy, Gadget and Sports markets. Elron was the brainchild of 2 company employees who were looking to breath fresh life and inspiration into the group.

Our challenge was to find the weirdest, wackiest yet functional product with which to burst into the marketplace and create a company different from the rest, yet with the same core values of quality and service that has made the rest of the group so successful.

The reaction to the first product exceeded all expectations, as the PoweriZer quickly developed into a brand name through the torrent of media publicity, PR and advertising we unleashed to build the brand and support our retailers. The success and excitement created by the product quickly resulted in Elron becoming a magnet for foreign manufacturers wishing to feed their new products and inventions into the UK and European markets. Elron rapidly grew from a 1-product company into a reputable importer of all manner of toys and gadgets.

The company prides itself on our personal approach towards customers and this has resulted in our customer base being possibly the widest ranging in the country; from small independents and web outlets to large chain stores and global retailers. We have become a favorite with many of our retailers due to our commitment to supporting them in every way possible and ensuring the smooth running of the product ranges right through from order to end-customer purchase.

-      Our commitment to quality and ethical production means that directors of the company visit every factory we work with to ensure that production, employment and quality control all meet our high standards.

-         Our commitment to efficient logistics means that Elron works only with a carefully handpicked selection of shippers and couriers to ensure swift and problem-free logistics. Our purpose built warehousing of 18,000 square feet, allows us to keep large amounts of stock to allow for rapid reaction to customer requests and orders.

-         Our commitment to you, our retailers and wholesalers, means that we will always treat you as an extension of our own company, advising wherever desired and possible and supporting you in the best way we can through the sharing of our resources and facilities to jointly promote our products and brands.

Elron Enterprises is a company to watch. With a combined group turnover of more than £5 million and rapidly growing profits, the expansion and vertical integration of the company will ensure that it becomes and maintains its position and reputation as the importer that every retailer wants to work with.